BRAZILIAN COMPANIES CELEBRATE 150% SALES INCREASE AT ISM 2019
Closed deals at the fair are expected to generate $ 51 million in export revenue from confectionery and snacks over the year
The results of the participation of 17 companies at ISM 2019, confectionery and snacks fair in Cologne, Germany, confirmed the best expectations of the industry. More than $ 6 million in sales have been closed ($ 4.5 million in 2018), and the total business generated at the fair is expected to exceed $ 51 million over the next twelve months. The result represents an increase of more than 150% compared to the US$ 20 million made last year and is a record for Brazilian companies at ISM.
Brazilian companies made more than 811 contacts with buyers, of which about 455 were new during the fair, held from January 27 to 30. The companies were assembled in the Brazilian Pavilion, organized by ABICAB (Brazilian Chocolates, Peanuts and Candies Manufacturers Association) and by ABIMAPI (Brazilian Manufacturers Association of Biscuits, Pasta and Industrialized Breads and Cakes), which carry out export promotion projects in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
"The good results at ISM are a result of the investments made by the companies and make us leave Cologne very optimistic about the prospects for the industry," says ABICAB´s president Ubiracy Fonsêca. "Our companies have been trying to meet the international demand for healthier products and we are now able to offer the Brazilian market and the world products with better quality and sustainability," he adds.
Buyers from countries like USA, Canada, China, Germany, Austria, Poland, Australia, Argentina, Venezuela, Chile, Peru, Jordan, Israel and South Africa visited the Brazilian Pavilion. Brazilian exporters had also meetings with representatives of companies from Lebanon, Egypt, the United Arab Emirates, South Korea, Ecuador, Angola, Portugal, Bulgaria, Hungary, Cameroon, Uganda, Russia, the Netherlands, Spain, Mexico and the Dominican Republic, among others.
SIMAS, a renowned confectionery maker, leaves Cologne with the satisfaction of having won at least ten new buyers in existing and new markets, such as Russia, Yemen, the Netherlands and Jordan. "The outlook for the next 12 months is a 20% to 30% increase in export sales," says Luiz Eduardo Simas, the company's export director. "The world is more excited about Brazil, despite the fact that international competition is practicing very low prices, because the quality of the Brazilian product surpasses this", emphasizes the entrepreneur.
In its ISM opening, FRANCFORT TRADE peanut exporter celebrates the closing of ten container sales operations during the event, with the expectation of closing US$ 15 million in exports in the next 12 months, based on contacts made at the fair. The company already exports to Germany, the Netherlands, the United Kingdom, Italy, France, Belgium and Spain. "For a first year, it is very good," says Rodrigo Francfort the company's owner.
CORY, which exports candy and confectionery to 44 countries, sold three containers to Albania, Lebanon and Sudan, the latter two being new markets for the company. "In relation to the fair last year, during the event we made about 30% more business. If clients continue[CR1] , the expectation is that our export turnover grows around 50%," says Arthur Fernando Jorge, export manager.
The chocolate manufacturer, GAROTO celebrates good results obtained at the fair, where the highlight was its dark line, with a higher percentage of cocoa and the addition of natural fruit flavors such as passion fruit and raspberry, as well as innovations such as salted caramel and cocoa nibs.
"We met with a lot of active clients at the fair, but what surprised us was the demand in markets where we were no longer, old customers have now returned to the fair to reactivate business," says Ricardo Rocha, Garoto's export manager. Among visitors, buyers from Spain, the United Arab Emirates, Costa Rica, Venezuela and Egypt.
M. DIAS BRANCO, manufacturer of biscuits and pasta since 1936, has launched at the fair the biscuit brand Vitarella, line Delicitá Cristal, which is a sweet cracker. "Our exports grew 28% last year and we expect, with the participation in the fair and other activities, a higher growth in 2019," says César Reis, export director of M Dias Branco company.
ABOUT ABICAB – The Brazilian Chocolates, Peanuts and Candies Manufacturers Association (ABICAB) was founded in 1957 and represents the national confectionery industry in public and private spheres in Brazil and abroad. The national confectionery industry represents $ 8.4 billion in retail value, employs more than 34,000 workers, is considered one of the major producers in the world and is widely recognized by the quality and safety of its products. ABICAB exists to develop, protect and promote the confectionery industry, aiming to stimulate a responsible consumption. Currently, ABICAB encompasses the Brazilian production chain, representing 93% of the chocolate market, 92% of the candy and confections market and 63% of the peanut market.
ABOUT ABIMAPI - Brazilian Manufacturers Association of Biscuits, Pasta and Industrialized Breads and Cakes - is one of the largest bodies of its kind in Brazil with around 100 member companies holding 75% of the national turnover and more than 100 thousand direct jobs. In Brazil alone, the members of the Association account for a third of the national wheat flour consumption. Its mission is to strengthen and consolidate the biscuit, pasta, industrialized bread and cake categories in the Brazilian and International Markets. In partnership with Apex-Brasil, develops an industry-focused project named Brazilian Biscuits, Pasta and Industrialized Breads & Cakes, being active for 15 years and currently has 50 Brazilian companies that annually export USD 175 million and 100,000 tons to over 80 countries on the five continents. www.abimapi.com.br/?lang=en
ABOUT APEX-BRASIL - The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. www.apexbrasil.com.br/en/home
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