Sweet Brasil
01/17/2017 Press Release


The event will take place from 29th January to 1st February in Cologne, Germany; in 2016, the attraction brought in more than 38 thousand visitors

Brazil will be represented by 19 companies, exhibiting 20 new releases at ISM 2017, one of the most important confectionery fairs in the world. Brazil’s participation in the fair is a result of Brasil Sweets and Snacks, a sector project for export promotion, developed by The Brazilian Cacao, Chocolates, Peanuts, Candies and Byproducts Industry Association (ABICAB) and the sector project of The Brazilian Manufacturers Association of Biscuits, Pasta and Industrialized Breads and Cakes (ABIMAPI), in partnership with The Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The event will be held in Cologne, Germany, from 29th January to 1st February and will receive thousands of visitors from all over the world.

Brasil Sweets and Snacks is the export promotion Project for the Brazilian Confectionery and Snacks industry, a partnership between ABICAB - The Brazilian Cacao, Chocolates, Peanuts, Candies and Byproducts Industry Association and The Brazilian Trade and Investment Promotion Agency (Apex-Brasil). Together they promote the participation of the sector in international fairs, buyer projects and trade missions among other activities since 1998. Companies that export are now present in more than 140 countries, affirming Brazil as a global trader in the sector.

In 2016, one year after the association was founded, the brand of the Brazilian Manufacturers Association of Biscuits, Pasta and Industrialized Breads and Cakes was remodeled as a result of the industry´s position, with a view to promote products in the international market. The initiative also named the partnership between ABIMAPI and The Brazilian Trade and Investment Promotion Agency (Apex-Brasil), which together have acted in favour of exportations since the year 2000, when the sector was represented by the Union of the Biscuit and Pasta Industries in the State of São Paulo (SIMABESP). After more than 15 years of existence, the partnership between ABIMAPI and Apex-Brasil promotes 40 companies, which represents approximately 70% of the national exportation destined to more than 80 countries in 5 continents.

Milena Boggio, who now assumes the position as ABICAB´s Export Vice President, comments on the importance of the event: “ISM remains the most important fair within our sector. With an ample offering of products including chocolates, candies, biscuits and raw materials, the event reflects the largest exhibition of sweets and snacks in the global market and Brazil cannot miss such a display”. “Expectations for the next edition of the fair are very good for Brazilian companies with many real opportunities to cultivate new clients and new markets, as well as having access to trends and competitor analysis. The event is also a meeting point to strengthen already established relationships”, adds the Vice President. In the last edition, US$ 4.2 million were generated in business with Brazilian companies. Around 38.5 thousand visitors were at the event, which enabled a further 626 contacts.

ABIMAPI will have six companies exhibiting from the sector - Bauducco, Bela Vista, Dallas, Marilan, M Dias Branco and Visconti, as well as a prospecting company, Piraquê. In the 2016 edition, 472 contacts were established, with Australia, South Korea, USA, Palestine, Japan, Morocco and Uruguay being the main countries interested. Business deals generated US$ 1.5 million with the expectation to reach US$ 4 million within 12 months. For this year, it is expected to reach US$ 5 million in business.

Claudio Zanão, President of ABIMAPI affirms that the participation of ABIMAPI at ISM is of extreme importance. “We begin the year boosting exports from our sector. Although it takes place in Germany, the fair attracts buyers and distributors from all over the world and our members understand the importance of the event for the quality and diversity of contacts made. We have a particular interest in countries from North Africa and the Middle East, which are the most frequent visitors”.

New Releases from the Brazilian Industry

In the 29th Edition of the fair, the companies members of ABICAB that will participate include: Berbau, Chocolates Garoto, Docile, Dori, Embaré, Enova Foods, Harald, Montevérgine, Neugebauer, Peccin, Jazam, Riclan and Simas. Among new releases and notable products, in total, there will be more than 20 products exhibited at the event.

BERBAU - Fiesta Mix: new hard candies, filled and chewy, and mixed lollipops in 1.7 kg packages.

DOCILE - Minty Pastilles, Mini Maxmallows, new packaging for Rolly Mints and new shapes for Gelatines in 1kg packets.

GAROTO - Baton Strawberry Cream, White Chocolate with Negresco Biscuit, New Box of Bonbons with 19 assortments, 12 of which are Brazilian varieties, Talento White Chocolate with Crunchy Doce de Leite and Chocolate Bonbom with Crunchy Peanut filling.

JAZAM - Ducrem in Tutti-Frutti flavour, a success with children, and Ducrem in Strawberry flavor with condensed milk, which is a success at kids parties.

MONTEVÉRGINE - Wafer Roll in 20g packets, suggested for children’s packed lunches.

PECCIN - Ever chocolates, use a modern concept and refined ingredients. Quattro chocolates, propose to deliver something lighter to the consumer. Vampirito chewing gum, is an innovative product by being coated and for having a liquid filling with a fun appeal for their target market.

RICLAN - PopMania Maxxi 28g lollipops with tongue coloration and bubble gum filling in cherry and raspberry flavours.

SIMAS - CherryPop lollipops in candy floss flavour in to colours, pink and blue, and filled with bubble gum, Super CherryPop Mix, with five different flavours, Sweet Discs Candies, with 8 different colours and flavours and Chocomelo Chocolate lollipops, with milk caramel filling.

The International Market

Various companies from the sector have registered an increase in exportation this year. Harald, Simas and Enova Foods grew by 10%, 20% and 75%, respectively. With no new releases this year, Harald leveraged sales to Argentina and increased its operations in Bolivia and Paraguay, and Enova Foods registered an increase in five countries within their portfolio. Embaré is counting on an increase in the production capacity of the chewy candy line aimed at the international market, with USA and Russia as its target.

Dori’s strategy for the international market is to export starch gums, gelatin gums, hard and chewy lollipops and hard candies. Exportation for the company is handled directly with the retailers, with an exclusive distributor in each target market. This practice follows the same tactic as that of Neugebauer, which expects to open up new markets during the event.

Among the markets recently conquered by the companies, there are: Algeria, Cape Verde, South Korea, Ethiopia, New Guinea, Haiti, Mauritius, Italy, Libya, Morocco, Nigeria, Oman, Portugal, Qatar, United Kingdom, Russia, Sao Tome, Sudan and Tanzania.