Sweet Brasil
06/07/2018 Events

Brazilian Companies Double the Sales at the Sweets and Snacks Expo

Brazilian Companies Double the

Sales at the Sweets and Snacks Expo

Results prove that Brazilian companies were right to invest in innovation


The ten Brazilian companies that participated in the Sweets and Snacks Expo, in Chicago, closed US$ 2.33 million in business, with the expectation of generating further US$ 9.25 million over the next 12 months. These results are twice as much the ones achieved in the previous year, when US$ 1.02 million of sales were made at the fair, with a further US$ 5.1 million expected in the following 12 months.

The Brazilian companies at the SNS, held from 22nd to 24th May, were located in the Brasil Pavilion, organised by ABICAB (Brazilian Cocoa, Chocolates, Peanuts, Candies and Byproducts Industry Association), in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The outstanding results at SNS 2018 are due to investments in innovation, made by Brazilian companies in order to meet the demands of increasingly selective consumers worldwide.

Allen Eisenberg, Importation Director for the Canadian distributor Regal Confectionery and a loyal client of Brazilian companies for decades, is someone who confirmed the quality of the Brazilian products exhibited at the SNS.

“I’ve worked with the companies Dori, Simas and Embaré for around 30 years”, he said. “I really like Brazilians, they’re kind, attentive, competent, and the products are very good”, he said, noting that this commercial contact has already become a friendship and could even be far stronger if Canada had a free trade agreement with Brazil.



New Markets

For Riclan, business deals made at the fair have generated an expected increase of US$ 500,000 in export revenue. The company brought new line of products to Chicago, such as sugar free hard candies in coffee, milk and fruit with vitamin C flavours.

“This year SNS was even better than the previous year in terms of the quality of visitors”, states Romualdo Silva, Director of International Business at Riclan. The candy manufacturer made new contacts with prospective clients from countries such as Canada, Australia and the Dominican Republic, in addition to opening new markets. “We also received a company from the UK, a country we don’t yet export to, who showed great interest in our products”, Silva highlights.

Simas, which primarily produces candies, brought new products to the fair such as the Love Pop Cotton Candy flavour lollypops in two colours, and the company managed to expand their business internationally.

“This fair helped us to make high level contacts and should provide a growth of around 20% in export volume” assesses Luiz Eduardo Simas, Director of the company that already exports to around 30 countries. “As a result of the fair, we should increase our exports to the USA and obtain new opportunities in countries such as the United Arab Emirates, Costa Rica, Asia, the Dominican Republic and Mexico”, affirms Simas.

“With the SNS, we should double our sales in North America, i.e. Canada, Mexico and the USA, with a possible increase in revenue of around US$ 700,000 over the next 12 months”, accounts Ricardo Rocha, Exportation Manager at Garoto. While at the fair in Chicago, the company exhibited, among others, the Talento chocolate with creamy passion fruit filling and established around 30 valuable new contacts.


Unprecedented Results

Docile launched their licorice product line - available in both tubes and stripes at the fair - and celebrated their best results yet from the fair in Chicago, which they have attended for almost 15 years without fail, according to Cristian Ahlert, Exportation Manager of the company.

“We’re very satisfied with the fair this year. Our business operation in the US and Canada is expected to double over the next 12 months compared to 2017. We managed to close business deals with clients we’ve been speaking to for some time. We also made around 60 new contacts”, comments Ahlert.

Exporting to 15 countries, Santa Edwiges, which specializes in panettones, butter biscuits and cakes, exhibited for the first time at the SNS. “We expect to increase our export revenue as a result of the contacts we’ve made in Chicago”, says Fabiano Fusco, Export Manager. “One of our objectives here is to increase distribution and obtain new clients and these have been achieved”, he recalls. He highlights that in the US the company already has a contract with a large commercial retail chain, with around 8,400 shops.

“A fair like this is unmissable”, remarks Gilberto Jorge, Exportation Director at Cory, a manufacturer of biscuits, candies and drops. The company, which exports to 44 countries, celebrates opening new markets and forecasts new businesses of approximately US$ 80,000 a month over the next 12 months. “Our strategy was effective particularly with future clients and we have good prospects from El Salvador and the US”, he adds.

Felipe Antunes, Export Manager at Embaré - specialized in caramels and dairy products, which launched the passion fruit mousse caramel at the fair. Antunes forecasts that their company will achieve between US$ 500,000 - US$ 1 million in additional exports over the next 12 months as a result of attending the SNS. “We expect to increase our sales in both the US and Central American markets”, he affirms.

During the fair, Brazilian companies made 317 contacts with buyers, of which 220 were new. The majority of the visitors to the Brasil Pavilion were from the USA, Canada, Mexico, Dominican Republic, Nicaragua, Costa Rica, Saudi Arabia, Porto Rico, Columbia, El Salvador, Argentina and Russia.


ABOUT ABICAB –The Brazilian Cocoa, Chocolates, Peanuts, Candies and Byproducts Industry Association was founded in 1957 and represents the national confectionery industry in public and private spheres in Brazil and abroad. The national confectionery industry represents $ 8.4 billion in retail value, employs more than 34,000 workers, is considered one of the major producers in the world and is widely recognized by the quality and safety of its products. ABICAB exists to develop, protect and promote the confectionery industry, aiming to stimulate a responsible consumption. Currently, ABICAB encompasses the Brazilian production chain, representing 93% of the chocolate market, 92% of the candy and confections market and 63% of the peanut market.


ABOUT BRASIL SWEETS AND SNACKS – The Brasil Sweets and Snacks Project has been developed to strengthen and advance the sector and it is among ABICAB´s main activities. The Project was created in partnership with Apex-Brasil, in March 1998, aiming to promote Brazilian products in the international market, and currently supports 39 companies that export to over 140 countries. www.brasilsns.org.br


ABOUT APEX-BRASIL - The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. www.apexbrasil.com.br/en/home


For further information, please contact ABICAB in Brasil

Paulo Pilon: comunicar@abicab.org.br




Marcio Damasceno (Berlin): +49 179 8759154– damasceno@ajasolutions.co.uk