Sweet Brasil
04/15/2019 Press Release

Brazilian companies present innovative and healthy products at Sweets and Snacks Expo 2019

Major investments have boosted Brazil’s confectionery and snacks exports, which have grown by 35.52% in 2018 over the previous year.


The United States is Brazil’s most traditional market in the industry, and companies are presenting innovations developed to attract new generations of consumers in the country and in the Americas


In line with international trends, Brazilian companies are launching innovative flavors and better-for-you products at Sweets and Snacks Expo 2019, to be held on May 21-23 in Chicago. The innovations are the result of major investments made by the confectionery industry in Brazil in recent years, generating a strong growth in exports: the industry’s total sales to the foreign market reached $679.9 million last year, with a 35.52% growth compared to 2017.


Ten companies representing the industry are participating in the Brazil Pavilion, booth 1861, organized by ABICAB (Brazilian Chocolates, Peanuts and Candies Manufacturers Association), with support from the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The companies BERBAU, EMBARÉ, EMEX, GAROTO, GRANÓ, JAZAM, MARILAN, PECCIN, RICLAN and SIMAS will be present in Chicago.


Among the highlights of the Brazilian delegation, the following products will be participating in the Sweets and Snacks 2019 New Product Showcase:


GAROTO – The traditional chocolate manufacturer takes to the New Product Showcase two launches of the Talento line – Dark Chocolate with Passionfruit Layer 50% and Dark Chocolate with Raspberry Layer 50% – in addition to the emblematic Assorted Bonbon Box, one of the best-known Brazilian products in the international market. Garoto is also launching Talento Dark Chocolate with Cocoa Nibs 70% and Talento Dark Chocolate with Salted Caramel 50%.


MARILAN – The snack manufacturer is presenting at the New Product Showcase its line of Pit Stop wholegrain cookies in three versions of healthy products made with whole-wheat flour and in versions with chia, quinoa, linseed, oats, and rye.

It is also presenting Magic Toast, a unique low-fat, low-calorie cereal-based toast product (only 13 calories per unit) with 6 internal mini-packs that keep the product fresh and crispy.


EMBARÉ – The well-known caramel manufacturer is displaying at the New Product Showcase its launch Mini Mini – Milk Flavor, Chocolate Flavor, Chocolate and Orange, and Milk and Chocolate. The company is also launching at the show Stick – Milk Flavor, Chocolate Flavor, Chocolate and Orange, and Milk and Chocolate; Stick Fruit Flavors 9 Units Per Stick, Mini Mini Fruit Flavors 42g Bags, and Milk Caramel 0% Lactose.


For images, please click here


New releases at the Chicago trade show:


SIMAS – One of the most traditional Brazilian exporters to the United States, Simas is launching two new lollipops: Cherry Pop Energy – a 14-gram lollipop with raspberry and pineapple-flavored gum filling, not containing and stimulating or energetic compounds; and Tiger Pop – a 11-gram hard lollipop, in a flat rounded shape, with citrus flavors of strawberry, acerola and orange, and striped blended colors.


PECCIN – The manufacturer of Trento, one of the best known Brazilian chocolates in the foreign market, is launching 4 new product platforms: Mini-Trento, Trento Nero, Trento Cheesecake, and Trento Bites. The new releases are the results of R$40 million (about $10.6 million) in investments by the company in the development of new products, construction of a new chocolate production plant, and modernization of the candies plant.


JAZAM – The company highlights three of its new releases: Croc Churros – A churro-flavored candy bar with dulce de leche filling, a processed version of the traditional pastry churro, in which the product is not fried, but rather roasted; Coloreti Natureti – chocolate-flavored confections with natural dyes, specially developed to follow the trend of healthier products and satisfy consumers who are allergic to traditional dyes; and Coloreti Granuleti – mini-sized chocolate-flavored confections. The company is celebrating an 11% growth in exports, achieved last year.


GRANÓ – The company is launching four new roasted and crunchy granola snacks, all 100% Whole Grain Certified: Granola Amazonia Acai Berry Snack 1.23 oz; Granola Amazonia Brazil Nut and Coconut Snack 1.23 oz; Granola Amazonia Banana and Honey Snack 1.23 oz; and Granola Amazonia Dark Chocolate Snack 1.23 oz. All products are Non-GMO, No High Fructose Corn Syrup, and No added oils.


BERBAU – The company is presenting three new releases in Chicago: Megalito Cookies & Cream – 20g Lollipop, Cookies and Cream flavor, filled with chocolate chew candy; Pop Moranguinho – 10g Lollipop, Strawberry flavor, filled with strawberry-flavored bubble gum; and Delicia Range – 8g Filled Candy – Condensed Milk, Chocolate, Coconut, Cashew Nut and Assorted Bag in individual flavor bags or assorted version – all in a new and colorful package.


For images, please click here


Highlights at the Brazil Pavilion:


RICLAN – The company is bringing to SNS Expo its better-for-you products – Drops (hard candy with Vitamin C and propolis) and Toffee (lactose-free and diet caramels). The company invested about $2 million to increase its production capacity, with a 5,000-square-meter expansion, and reached $18.7 million in exports in 2018.


SIMAS – Among the highlights of the company in Chicago, Sensasam’s Café – a 4.5g coffee-flavored hard candy flowpack; Sam’s Festa Mix – a 10g mix of striped and hard lollipops in the pineapple, cherry, strawberry, blue raspberry, lemon, orange and grape flavors; Deli Sweet Mix – a 3.8g hard candy in Tutti Frutti, Blue Raspberry, Green Mint, Grape, Lemon and Cherry flavors; and the new packaging of the Lollipop Original Gourmet. Simas exports grew by 30% last year in relation to the previous one, driven in part by the expansion of the industrial plant and investments in a new production line.


For images, please click here


Brazil’s typical flavors in Chicago:


BERBAU – The company highlights in its booth genuinely Brazilian products such as Hard Candy Coffee Flavor – 4g; and Filled Candy Delight Cashew Nut – 8g.


GAROTO – At the company’s booth, sweets with Brazilian flavors include Talento – Dark Chocolate with Passion fruit Layer 50%; Banana Filling Candy Bar 28g ,and It Coco – Coconut Filling Candy Bar 30g. Garoto has the SGS – ISOS 9001_14001_22000 and OHSAS 18001 certificates.


GRANO – Featured at the booth for the Brazil Cookies, Granolas and Snacks series, in the Açai, Guarana, Cupuaçu and Brazil Nut flavors. The entire product line is 100% Whole Grain Certified.


JAZAM – The company is presenting typical products at the trade show such as Tubitos – a ground peanut sweet in a tube; Crocante (Pé-de-Moleque) – a hard butter candy; Pingo de Leite – milk fondant; and Paçoquinha – ground peanut sweet in square shape. The company is Kosher Certified and is 100% Gluten Free.


MARILAN – The typical Brazilian products that the company is taking to Chicago include the Wafer in the Brigadeiro (sweet made with chocolate and condensed milk) and Passion fruit flavors. The company has invested R$157.8 million (approximately $41 million) in the acquisition of land to build a new plant in Recife, in Northeastern Brazil.


PECCIN – At the company’s booth, products with Brazilian flavors that stand out include Trento, with passion fruit; Crock-roll, a coconut confection with chocolate; Trento Massimo Paçoca (a typical ground peanut sweet), and Pura, an açai-flavored candy.


RICLAN – The company emphasizes, among its products, the candies in the Brazilian flavors of Guarana, Sweet Corn and Açai.


SIMAS – At the company’s booths, typical Brazilian products stand out, such as pineapple, guava and passion fruit candies and pineapple lollipops. Simas has the BRC Food and Halal certifications, as well as following the international standards of the GMP (Good Manufacturing Practices) Program.


For images, please click here


ABOUT ABICAB – The Brazilian Chocolates, Peanuts and Candies Manufacturers Association (ABICAB) was founded in 1957 and represents the national confectionery industry in public and private spheres in Brazil and abroad. The national confectionery industry represents $ 8.4 billion in retail value, employs more than 34,000 workers, is considered one of the major producers in the world and is widely recognized by the quality and safety of its products. ABICAB exists to develop, protect and promote the confectionery industry, aiming to stimulate a responsible consumption. Currently, ABICAB encompasses the Brazilian production chain, representing 93% of the chocolate market, 92% of the candy and confections market and 63% of the peanut market.


ABOUT THE BRASIL SWEETS AND SNACKS PROJECT – The Brasil Sweets and Snacks Project has been developed with the aim of strengthening and promoting the sector, being one of ABICAB’s main activities. Created in partnership with Apex-Brasil in March 1998 with the aim of promoting Brazilian products at the international level, it currently supports 48 companies that export to more than 140 countries.



ABOUT APEX-BRASIL – The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. www.apexbrasil.com.br/en/home


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