Brazilian confectionery and snacks exports increase in the 1st half of 2018
Brazilian confectionery and snacks exports increase in the in the 1st half of 2018
Companies foresee expansion of foreign sales of better-for-you products
Brazilian confectionery and snacks exports increased by 7.14% in the first half of this year, reaching $255.1 million. The expansion of the sector’s external sales confirms the trend that has been observed since 2017, when exports reported a strong growth of 19.4% in relation to the previous year.
The trend is expected to continue, according to studies by Brasil Sweets and Snacks, an export project created in partnership by the Brazilian Cholates, Peanuts and Candies Manufacturers Association (ABICAB) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Between January and June 2018, exports of typical Brazilian sweets – made from peanuts, such as paçoca and pé de moleque – in addition to the traditional doce de leite, cereal bars and chocolate presented a more expressive increase. Exports of typically Brazilian sweets grew by 9.9% in the first semester, cereal bars grew by 5.8% and chocolate, by 2.7%, compared to the same period last year. Peanut sales also recorded a strong increase, reaching 33.85% in value in the first six months of the year.
“In recent years, the Brazilian confectionery industry has been investing heavily in automation and technology and is reaping the results,” said Ubiracy Fonseca, president of ABICAB.
Better for you
Another growing sector in Brazil that is beginning to integrate Brazil’s export portfolio are sweets and snacks from the better-for-you line, with products that are healthier and free from ingredients associated with food intolerances. This type of product caters to growing domestic and international demand for healthier eating.
Montevérgine has launched three new product lines in recent months. They include the Pick Nick line of chocolate-covered confections in three flavours – raisins, bananas, and cereal – all made with natural ingredients and covered with sugar-free chocolate.
It also launched the Torrone Sport line, consisting of bars made of peanuts and 50% filling in three flavours – cranberry, cocoa nibs, or coconut – also made with natural ingredients, without added sugar, with high protein and fiber content and low carb content. Another new product from Montevérgine is its high-whey protein bar, filled with brownies or peanut butter, both with high fiber content and no added sugar.
“We are already exporting these new product lines to Chile and are starting negotiations with our distributors in the Netherlands, Portugal, and other Latin American countries,” said Guilherme Souza, Export Manager at Montevérgine.
Riclan is also boosting overseas sales of its better-for-you products, including the sugar-free Pocket coffee candy and the My Toffee caramel, with sugar-free, lactose-free milk, both launched this year. “We are opening up new markets with these healthier products, including countries and distributors other than those that traditionally acquire our portfolio,” said Antonio Romualdo Silva, International Business Director at Riclan.
ABOUT ABICAB – The Brazilian Cocoa, Chocolates, Peanuts, Candies and Byproducts Industry Association was founded in 1957 and represents the national confectionery industry in public and private spheres in Brazil and abroad. The national confectionery industry represents $ 8.4 billion in retail value, employs more than 34,000 workers, is considered one of the major producers in the world and is widely recognized by the quality and safety of its products. ABICAB exists to develop, protect and promote the confectionery industry, aiming to stimulate a responsible consumption. Currently, ABICAB encompasses the Brazilian production chain, representing 93% of the chocolate market, 92% of the candy and confections market and 63% of the peanut market.
ABOUT BRASIL SWEETS AND SNACKS – The Brasil Sweets and Snacks Project has been developed to strengthen and advance the sector and it is among ABICAB´s main activities. The Project was created in partnership with Apex-Brasil, in March 1998, aiming to promote Brazilian products in the international market, and currently supports 39 companies that export to over 140 countries. www.brasilsns.org.br
ABOUT APEX-BRASIL – The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. www.apexbrasil.com.br/en/home
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