Business value made by Brazilian companies in Sweets and Snacks grows again
Outcomes of the Chicago fair establish the expansion of confectionery and snack exports and snacks in Brazil
The ten Brazilian companies which participated in the Sweets and Snacks Expo in Chicago made $ 1.34 million in business, with an expected $ 12.35 million to be closed in the next 12 months. A total of US$ 13.69 million, an increase of almost 18% compared to results obtained last year, when US $ 2.33 million were sold at the fair, with another US $ 9.25 million from a business perspective to be closed in the next 12 months.
The Brazilian delegation at SNS, held from May 21 to 23, was gathered at the Brazil Pavilion, organized by ABICAB (Brazilian Chocolates, Peanuts and Candies Manufacturers Association) in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency.
Another indicator of the expansion of sales was the great portion of new contacts made by Brazilian companies, which reached 160 out of 244. These positives outcomes are the result of investments and innovation in the portfolio of products presented at Brasil Pavilion, which received visitors from different regions of the United States, Canada, Mexico, Puerto Rico, Panama, Dominican Republic, China, Palestine, Jamaica, Guatemala, El Salvador, Peru, Colombia, Angola, Ecuador and Trinidad and Tobago.
Among the companies celebrating good outcomes in Chicago are:
Riclan expects to increase its export turnover by around US $ 1 million as a direct outcome of the business conducted at the fair. “We had at least 10 good contacts with good business prospects," says Luis Fiorio, the company's international sales executive. He notes that the tariff war between the US and China has favored the company in the American market. "The Americans are looking at other regions, and our branch stands out because in the food sector, Brazil is one of the strongest," he says. The company invested about US $ 2 million to increase output capacity, with an expansion of the industrial plant in 5 thousand square meters, and reached exports of US $ 18.7 million in 2018.
“We should increase our export revenues by 5% and 10% as a result of our participation in SNS," says Gilberto Lima, Peccin's international business manager, Trento manufacturer, one of the best known Brazilian chocolates in the foreign market. "In the American market, chocolate is the great challenge, because this is the country of great products, big brands, and the industry is very closed," says the executive. The company has launched four new product platforms in Chicago: Mini-Trento, Trento Nero, Trento Cheesecake and Trento Bites, news that are the result of investments of R$ 40 million (about US $ 10.6 million).
The traditional chocolate manufacturer Garoto has made about 50 new contacts at the fair and thus expects to significantly expand its North American business as result of their parties at SNS. "Our expectation is very good, with new packaging presentations and flavors especially developed for the American market. Thus, we expect to quadruple our current sales in the US from the fair, "says Ricardo Rocha, the company's export manager. The company showed in Chicago, among others, new products of the line Talento - Dark Chocolate with Passionfruit Layer 50% and Dark Chocolate with Raspberry Layer 50%.
Embaré made nearly 30 new contacts at SNS, mainly four countries of Central America and the Caribbean, and has good prospects for expanding the company's presence in the USA. "Especially on the west coast of the country, where we are not yet present," says André Felipe Antunes, export manager of the group, sweets and dairy products’ specialist. It is expected that the company will be able to increase export revenues by 20% in the next 12 months as a result of participation SNS.
Emex Business, a Toffano's representative (candy and lollipops) and Kuky (jelly beans and gummies), forecasts an increase of about $ 1.5 million in revenue over the next 12 to 18 months from meetings in Chicago. It made new contacts and started new partnerships not only in the US but also in the Dominican Republic, Costa Rica and Jamaica.
Exporting to almost 40 countries, Jazam predicts an increase of about 5% in its export reverses from the trip to Chicago. "The fair this year was widely positive and we believe that we will soon be entering the American market due to the participation in the event," says Regiane Zambon, the company's president. She also notes that promising contacts have also been made with representatives from countries such as Canada and Puerto Rico. The company presented at SNS the Croc Churros - Churro bar flavor with dulce de leche filling, an industrialized version of the traditional sweet churro, in which the product is roasted instead of fried.
Berbau stared partnerships in Chicago not only in the US and Central America, but also in Africa and the Middle East. Among the groups biggest attractions at the fair were its line of Megalito Cookies & Cream lollipops with chocolate chewy candy; Pop Moranguinho lollipops with Strawberry flavor filled with strawberry flavor bubble gum; and filled candies Delicia Range with condensed Milk, Chocolate, Coconut, Cashew Nut flavors. "We noticed a great acceptance of our products at the fair and we made about 20 contacts, half of them with a clear possibility of starts immediate business," said international business manager Daniela Pernambuco.
Granó showed in Chicago four new roasted and crunchy granola snacks, all 100% Whole Grain Certified: Snack Granola Amazonia Acai Berry; Snack Granola Amazonia Brazil Nut and Coconut; Snack Granola Amazonia Banana and Honey; Snack Granola Amazonia Dark Chocolate. "We made about 20 contacts, among the most promising, are possible clients from Mexico, Canada and the US," says Luiz Perondi, the company's international sales manager.
ABOUT ABICAB – The Brazilian Chocolates, Peanuts and Candies Manufacturers Association (ABICAB) was founded in 1957 and represents the national confectionery industry in public and private spheres in Brazil and abroad. The national confectionery industry represents $ 8.4 billion in retail value, employs more than 34,000 workers, is considered one of the major producers in the world and is widely recognized by the quality and safety of its products. ABICAB exists to develop, protect and promote the confectionery industry, aiming to stimulate a responsible consumption. Currently, ABICAB encompasses the Brazilian production chain, representing 93% of the chocolate market, 92% of the candy and confections market and 63% of the peanut market.
ABOUT THE BRASIL SWEETS AND SNACKS PROJECT – The Brasil Sweets and Snacks Project has been developed with the aim of strengthening and promoting the sector, being one of ABICAB’s main activities. Created in partnership with Apex-Brasil in March 1998 with the aim of promoting Brazilian products at the international level, it currently supports 48 companies that export to more than 140 countries.
ABOUT APEX-BRASIL – The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. www.apexbrasil.com.br/en/home
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