Sweet Brasil
05/31/2016 Events

PARTICIPATION IN THE SWEETS & SNACKS EXPO GENERATES SIGNIFICANT RESULTS

Business achieved by Brazilian companies during the three days of the fair in Chicago generated a value that was 179% greater than the results achieved at the fair last year, and the outlook is that future contracts, starting with the contacts made at the fair, will reach US$ 5.4 million.

In the period between 24th - 26th May, seven Brazilian confectionary companies (Docile, Embaré, Harald, Peccin, Riclan, Simas and Simonetto) had the opportunity to present and negotiate their line of products to the international market. During the Sweets & Snacks Expo 2016, 166 meetings with purchasing companies, clients and potential clients took place, 86 of which were with new contacts.

In terms of values, the business generated during the fair resulted in US$ 810,000, which is 179% more than was achieved in the previous edition, last year. Regarding future business, with the contacts developed during the event, the estimate is that it will reach a value of US$ 5.4 million, which will represent an increase of 112% in relation to the 2015 edition of the fair.

The foreign companies, which conducted business with the Brazilian confectionary representative companies, came from countries such as: The United States, Canada, South Africa, Panama and Mexico. The Brazilian stand at the Sweets and Snacks Expo 2016, which exhibited the diverse and unique array of Brazilian sweets, toppings and chocolates, was made possible by the Brasil Sweets & Snacks Project, a result of the partnership between The Brazilian Cacao, Chocolates, Peanuts, Candies and Byproducts Industry Association (ABICAB) and The Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

This and other such events, held in strategic markets for Brazilian companies, has contributed to the awareness of national products in foreign markets and, consequently, the acquisition of more clients internationally. In parallel to the participation in the Sweets & Snacks Expo, Brazilian companies also participated in a trade mission in the United States in order to promote national brands in the North-American market, which culminated with a networking event held at the General Consulate of Brazil in Chicago, bringing together entrepreneurs and international opinion leaders.

The action was supported by the Ministry of Foreign Affairs (MRE) through the Consulate General of Brazil in Chicago, as well as that of the Illinois Chamber of Commerce, Brazil-Canada Chamber of Commerce, Euromonitor International, Registrar Corp, Corvus Blue and also Apex-Brasil through its office located in Miami. The objective was to enhance the implementation and diversification of export business in strategic markets in North America, as well as exchange experiences between Brazilian companies with food products of similar categories aimed at the end consumer.