Brazilian companies bring tropical flavors and healthy products to the Sweets and Snacks Expo
Traditional suppliers of confectionery and snacks to the USA,
the industry has invested in innovation to satisfy the particular American palate
Present in the US market for more than four decades, the Brazilian confectionery, snacks and biscuits industry arrives with a renewed range of products at the Sweets and Snacks Expo (SNS), in Chicago. The sector is already reaping good results from its significant investments in healthier products and typically Brazilian ingredients. This new range of products is being offered in addition to the traditional sweets and snacks portfolio that is already well established in the American market.
Ten companies will participate at SNS, from 22 to 24 May, and will be located in the Brasil Pavilion, West Hall Stand 1861, organized by ABICAB (The Brazilian Cocoa, Chocolates, Peanuts, Candies and Byproducts Industry Association) in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
After great results in 2017 and at ISM, the largest confectionery and snacks fair in the world, held in January of this year, in Germany, the Brazilian industry aims to keep up the momentum. In Germany this year, companies closed more than double the sales compared to that of 2017.
In 2017, Brazil’s confectionery exports to the US increased by 4% in value, countering recent trends in the market.
“The Brazilian industry has been investing in automation and technology, as well as innovative sweets and snacks production, and this combination is contributing to the increase in exports to traditional markets, such as the United States and Europe, as well as opening new markets”, says Ubiracy Fonseca, President of ABICAB.
Among the products launched with innovative ingredients, which bring the wealth of biodiversity from the Brazilian forests, are the traditional Freegells Hard Candy drops, by Riclan, in Açaí Berry & Banana flavour.
Embaré is launching the Passion fruit mousse caramel and has confirmed that their portfolio at SNS will include Brazilian Delights, a line of caramels in Papaya, Soursop, Açaí Berry, Mango, Pitanga and Cupuaçu flavours.
Tropical passion fruit has also been included in Brazilian chocolates. Garoto is launching the 90g Talento chocolate with creamy passion fruit filling.
Peccin will present the Trento Passion fruit Mousse, a wafer filled with passion fruit mousse and covered in white chocolate (two wafers per 32g packet), as well as their line of Açaí berry candy.
‘Brigadeiro’ (a typically homemade sweet made with chocolate and condensed milk, unmissable at
Brazilian parties), will also be at SNS. Santa Edwiges will present the Mini Chocolate Cake with chocolate chips, as well as the Chocolate Cake and Panettone with chocolate chips and brigadeiro filling. While Docile is bringing the typical “brigadeiro” in the form of gelatin candy.
HEALTH IS WHAT MATTERS
Following international trends, Brazilian companies have also invested in healthier products free from ingredients that cause intolerances.
Riclan is launching Sugar Free hard candies in coffee, milk and fruit with vitamin C flavors. The other product to be launched by Riclan are the lactose free caramels in chocolate and milk flavours.
Marilan will present the LEV line of biscuits and toast in various flavors, made with wholemeal cereals and in both individual packaging and packaging to share. Another new product from Marilan is Magic Toast, made with three cereals - rice, corn and wheat and with no added sugar or fats.
TRADITIONAL FLAVORS RENEWED
Docile – will launch the Licorice product line, available in both Tubes and Stripes, with 3 different flavours (strawberry, sour strawberry and sour Tutti Frutti). Docile is also the only Brazilian company to produce licorice products.
Embare – will launch the Chocolate Mousse, Lemon Pie and Espresso Coffee caramels at SNS.
Garoto – will launch the TALENTO Chocolate Bar with Strawberry creamy filling, 90g - a Milk chocolate bar with strawberry creamy filling; TALENTO Chocolate Bar with Cookies & Cream filling, 90g - a Milk chocolate bar with cookies & cream filling; BATON Milk chocolate bar with creamy milk filling, 96g - a Milk chocolate bar with creamy milk filling; BATON White chocolate bar with creamy milk filling 96g - a White chocolate bar with creamy milk filling.
Marilan – will present their wafers, which are their bestsellers in Brazil and abroad; they will also bring Pit Stop, a line of salted biscuits; and also at their stand will be the traditional Maria biscuits.
Ofner – will launch Panettone Red Velvet, 1kg. Very soft dough with filling, covered with white chocolate, in a special Christmas packaging; Panettone with dried fruits, 900g, covered with cinnamon, sugar and almonds; Panettone Specialle, 2kg, Genovese panettone with apricot, raisins, in gift packaging, with a unique Ofner knife and a wooden chopping board.
Peccin – will launch Trento Lemon, a filled wafer covered in white chocolate and an extension to the already established flavors of dark, white, lemon, cream and cashew nut; Trento Massimo White with Cookies: an extra large wafer roll filled with dark chocolate and coated in white chocolate with bits of chocolate cookie pieces for a cookies and cream flavor. One individually wrapped piece in a 30g package. Blong Energy, 28g – lollipops and candies with a chewing gum filling.
Santa Edwiges – will launch hermetically sealed packaging at SNS. Among their main attractions are, Butter Flavored Cookie Danish Style Tin; Mini Butter Cookies Baby Tin; Panettone Fruits or Chocolate Tin.
Simas – will launch Coffee Candy in a new Stand Up bag with real coffee; lollypops Love Pop Cotton candy flavor in two colors, pink and blue; lollypops Tiger Pops, 11g, with stripes and mixed fruit flavors; Mini Pops, 7.5g, flat mini pops oval shape in six different fruit flavors; and Festa Party Pop display jars with mixed fruit flavours Party Pops, 10g.
COME AND TRY THE FLAVOURS OF BRAZIL IN CHICAGO
Companies: Cory, Docile, Embare, Garoto, Marilan, Ofner, Peccin, Riclan, Santa Edwiges and Simas
Brasil Pavilion - Stand 1861
ABOUT ABICAB –The Brazilian Cocoa, Chocolates, Peanuts, Candies and Byproducts Industry Association was founded in 1957 and represents the national confectionery industry in
public and private spheres in Brazil and abroad. The national confectionery industry represents $ 8.4 billion in retail value, employs more than 34,000 workers, is considered one of the major producers in the world and is widely recognized by the quality and safety of its products. ABICAB exists to develop, protect and promote the confectionery industry, aiming to stimulate a responsible consumption. Currently, ABICAB encompasses the Brazilian production chain, representing 93% of the chocolate market, 92% of the candy and confections market and 63% of the peanut market.
ABOUT BRASIL SWEETS AND SNACKS – The Brasil Sweets and Snacks Project has been developed to strengthen and advance the sector and it is among ABICAB´s main activities. The Project was created in partnership with Apex-Brasil, in March 1998, aiming to promote Brazilian products in the international market, and currently supports 39 companies that export to over 140 countries. www.brasilsns.org.br
ABOUT APEX-BRASIL - The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. www.apexbrasil.com.br/en/home
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