The Brazilian Pavilion shows the latest international trends at ISM 2019
Brazilian companies invested more than USD 600 million in more factories and equipment to create new lines and improve production processes
A delegation of 17 companies is part of the Brazilian Pavilion - Hall 3.1 stands C31-E38 - at ISM 2019, in Cologne, Germany.
Sophisticated products and packaging, new lines in line with the most recent international trends and the very Brazilian flavours will be in the stands of the 17 confectionery companies that make up the Brazilian Pavilion - Hall 3.1, stands C31-E38 - at ISM 2019, Cologne, January 27 to 30. The high quality of Brazilian products results from significant investments made in recent years: between 2012 and 2017, companies invested around BRL 2.34 billion (more than USD 605 million) in new factories, expansion of existing units and in the purchase of state of the art machinery.
The Brazilian Pavilion will comprise confectionery, biscuit, pasta, and cake companies and is organized by ABICAB (Brazilian Chocolate, Peanuts and Candies Industry Association) and ABIMAPI (Brazilian Biscuits, Pasta and Industrialized Breads & Cakes) with the support of Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
The Brazilian exports of the confectionery sector have presented exceptional growth as a result of significant investments made by the companies, overcoming difficulties in the international market.
"Confectionery companies' investments in new lines, innovation, traceability, and healthier products (much demanded by today’s consumer) enabled a higher sophistication of Brazilian products and to reach new consumers in new markets and in those where we are traditionally present", says Ubiracy Fonsêca, president of ABICAB.
"The industry is also benefiting from the rebirth of quality cocoa production, which is done sustainably, protecting our forests. Thanks to this combination of factors, Brazilian companies will bring to ISM 2019 a portfolio of sophisticated and quality products, and also with genuinely Brazilian flavours", he adds.
From January to November 2018, Brazilian confectionery sales to the foreign market grew 40.5% in volume and 37.5% in value, compared to the same period in 2017. By 2017, the industry's sales abroad had already grown 19.44% in value compared to 2016.
Recent awards received by Brazilian companies in international competitions are another indicator that significant investments are generating results. The most recent award was won by Divine Chocolates', that released the chocolate bar FOR FIT with 47% cocoa and Whey protein + isolated soy protein (7.5g protein in 25g), winner of the Most Innovative Chocolate Award at Yummex 2018 in October in Dubai.
In this edition of ISM, Simas will present its new lollipop, CHERRY POP 30G ENERGY FLAVOR, in a Stand Up bag, among the highlights of the ISM's New Product Showcase.
Companies in the Brazilian Pavilion: Berbau, Cory, Divine, Dori, Embaré, Francfort, Garoto, Jazam, Montevergine, Marilan, M. Dias Branco, Neugebauer, Ostinato, Peccin, Riclan, Simas, Toffano
ABOUT ABICAB – The Brazilian Chocolates, Peanuts and Candies Manufacturers Association (ABICAB) was founded in 1957 and represents the national confectionery industry in public and private spheres in Brazil and abroad. The national confectionery industry represents $ 8.4 billion in retail value, employs more than 34,000 workers, is considered one of the major producers in the world and is widely recognized by the quality and safety of its products. ABICAB exists to develop, protect and promote the confectionery industry, aiming to stimulate a responsible consumption. Currently, ABICAB encompasses the Brazilian production chain, representing 93% of the chocolate market, 92% of the candy and confections market and 63% of the peanut market.
ABOUT ABIMAPI - Brazilian Manufacturers Association of Biscuits, Pasta and Industrialized Breads and Cakes - is one of the largest bodies of its kind in Brazil with around 100 member companies holding 75% of the national turnover and more than 100 thousand direct jobs. In Brazil alone, the members of the Association account for a third of the national wheat flour consumption. Its mission is to strengthen and consolidate the biscuit, pasta, industrialized bread and cake categories in the Brazilian and International Markets. In partnership with Apex-Brasil, develops a sector focused project named Brazilian Biscuits, Pasta and Industrialized Breads & Cakes, being active for 15 years and currently has 50 Brazilian companies that annually export USD 175 million and 100.000 tons to over 80 countries on the five continents. www.abimapi.com.br/?lang=en
ABOUT APEX-BRASIL - The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil. www.apexbrasil.com.br/en/home
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